South Africa and Argentine wine management, exemplified by the areas of Stellenbosch and Mendoza : between economic and cultural constraints

Abstract

Recent debates about management research have focused on how it can meet the world of practice requirements and being relevant to it (Hodgkinson et al., 2001), and how it can overcome theoretical and methodical hurdles. According to Mingers (2000), management education shall foster a critique of tradition, rhetoric, authority and objectivity. Furthermore, management would most likely appear to be a distinctive focus for research as it is a transdisciplinary theme (Easterby-Smith et al., 2002). Thus, this research focuses on several disciplines surrounding management issues such as Human Resources, Economics, Culture and Ethics. In the same fashion, this research project aims to outline management practices taking account of its purpose and context, which has seen many changes over the past twenty years.