| dc.description.abstract | The aim of the present paper is to provide an overview of the early and recent commercials of two
specific products analyzing their implications and the context in which they were elaborated, and to
highlight important areas for future research. The products selected for this study belong to wellknown
international brands: Coca Cola, and Pepsi. To be more specific, four television
advertisements will be analyzed. These commercials have been broadcasted in American television
channels, and the timeline comprehends an ample period which dates back to the 1950s up to the
present. In order to provide an organized classification of the selected corpus, the commercials will
be grouped according to the advertised product, and then into two different time periods | es_ES |
