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The impact of Web 2.0 within the tourism industry : how user-generated content websites have changed the role of customers and generated another way of marketing for tourism organisations

Belinguier, Manon (Universidad de Belgrano - Escuela de Posgrado en Negocios - Maestría en Administración de Empresas, 2014)

The development and quick proliferation of Internet has generated the creation of social media websites, which emphasised the appearance of Web 2.0. Social media represents a turning point for organisations, especially ...