| dc.description.abstract | The pervasive presence of online platforms in society constitutes a highly fertile area for
the exploration of linguistic phenomena. On visual platforms such as Instagram, users rely on the
interconnectedness of image, text, and sound to construct meaning. From a social semiotics
perspective, this study explores the multimodal construction of Do-It-Yourself (DIY) discourse.
The research was conducted on a corpus of 300 posts from 10 DIY accounts. The visual, aural,
and linguistic content of each post was examined applying Martinec and Salway’s framework
(2005) to observe text-image relations, coupled with an in-depth analysis of generic features. Said
analysis provided a deeper understanding of how modes are employed to construct meaning in
DIY discourse. Findings revealed that the visual mode is of paramount importance, rendering text
dependent for complete comprehension of content. Furthermore, although DIY discourse is, at its
core, procedural, the narrative genre was found intertwined with procedure, arguably due to the
nature of social platform use. This work contributes to a broader comprehension of online
meaning-making, indicating that the interconnectedness of multimodal devices and platform
affordances reshape DIY procedural discourse. | es_ES |
