http://repositorio.ub.edu.ar/handle/123456789/11393 2026-10-04T14:47:27Z http://repositorio.ub.edu.ar/handle/123456789/11808 Digital DIY narratives : a multimodal analysis of discourse genre on Instagram accounts Tarantino, María Belén The pervasive presence of online platforms in society constitutes a highly fertile area for the exploration of linguistic phenomena. On visual platforms such as Instagram, users rely on the interconnectedness of image, text, and sound to construct meaning. From a social semiotics perspective, this study explores the multimodal construction of Do-It-Yourself (DIY) discourse. The research was conducted on a corpus of 300 posts from 10 DIY accounts. The visual, aural, and linguistic content of each post was examined applying Martinec and Salway’s framework (2005) to observe text-image relations, coupled with an in-depth analysis of generic features. Said analysis provided a deeper understanding of how modes are employed to construct meaning in DIY discourse. Findings revealed that the visual mode is of paramount importance, rendering text dependent for complete comprehension of content. Furthermore, although DIY discourse is, at its core, procedural, the narrative genre was found intertwined with procedure, arguably due to the nature of social platform use. This work contributes to a broader comprehension of online meaning-making, indicating that the interconnectedness of multimodal devices and platform affordances reshape DIY procedural discourse. 2026-01-01T00:00:00Z http://repositorio.ub.edu.ar/handle/123456789/11690 The assignment of nuclear accents in three different discourse genres : documentaries, TED Talks and interviews Zabala, Francisco This dissertation investigates nuclear accent placement across three spoken discourse genres in Standard Southern British English (documentaries, TED Talks, and interviews) with the aim of determining how canonical descriptions of tonicity operate in authentic communicative contexts. Drawing on a corpus of 5,494 intonation phrases (IPs) and grounded in the British tradition of intonation, the study examines (a) the extent to which the main trends in nucleus placement discussed in the literature appear in the corpus, (b) how these three discourse genres differ in tonicity, and (c) in what ways the deviations from the Last Lexical Item (LLI) Rule observed in the corpus are associated with genre-specific discourse practices. The findings reveal a strong overall dominance of the LLI Rule, yet they also demonstrate that departures occur in highly systematic ways conditioned by genre. 2026-01-01T00:00:00Z http://repositorio.ub.edu.ar/handle/123456789/11659 Emotional self-disclosure as a resource in the discursive construction of feedback on YouTube product reviews Galende, Edgardo This dissertation examines emotional self-disclosure as a discursive resource in user-generated textual feedback on YouTube. While previous research on online emotions has often focused on sentiment analysis or psychological outcomes, less attention has been paid to how emotions are linguistically constructed and strategically deployed in specific digital genres. Addressing this gap, the present study investigates how YouTube users explicitly express their emotions as part of their textual feedback on smartphone unboxing videos. 2026-01-01T00:00:00Z http://repositorio.ub.edu.ar/handle/123456789/11356 Exploring the formation and curation of the self on TikTok through TikTok voice Hernández, Marisol Content creators may seem to speak authentically on TikTok projecting relatable, friendly, and entertaining selves; however, their ways of communication are likely to have been carefully crafted. By describing how some TikTok content creators build their online selves through their communication styles, this dissertation reflects upon how identity is constructed in such a volatile and algorithm-driven platform. Thus, the main hypothesis concerns the formation and curation of TikTok content creators‘ public personae using the so-called TikTok voice: A particular form of communicating characterised by the use of certain sociophonetic phenomena—creaky voice and uptalk—paired with the technical, social, and creative affordances of TikTok. Upon studying a sub-group of users, this dissertation stems from a qualitative research project with a case study design which has analysed nine representative videos from three different TikTok accounts following Erving Goffman‘s (1959) theory of the self. The results show that the observed content creators creak frequently in phrase-final positions, use uptalk recurrently as a floor-holding strategy, and curate their online selves through their front stages, expressions given, and non-verbal cues, among other tactics. These finding become relevant to revisit how identity is performed on TikTok and to rethink how language varieties emerge or mutate. 2025-01-01T00:00:00Z